Whether you are a Franchisee or a Franchisor looking for the ‘perfect site’ or looking to expand your network, BDA can assist you in making these critical decisions, that when done wrong can be disastrous.
BDA can assist you in determining if your brand should have ‘exclusive territories’ or ‘marketing zones’ and how many units / outlets that can be sustainable in a market.
There is a science behind the mapping of numbers of any brand.