Director - BDA


This franchise conference is all about ‘What Winning Looks Like’. I’m sure you are not alone if you have had a tough year, but are the tables turning? Business confidence is at its strongest that it has been for a number of years. There are more franchise systems crossing the Nullarbor and setting up operations in WA. But with all the doom and gloom of the past how will we know what success looks like when we reach it?

Our conference aims to not only bring the Western Australian Franchising Industry together for a day of learning and networking, but we aim to inspire you through our keynote speakers and presenters and perhaps you can take away a couple of golden nuggets.

Jim Penman,
Managing Director, Jim’s Group

We are delighted that Jim Penman, Managing Director, Jim’s Group will be keynoting the Conference. The Jim’s Group MD will share his insights on the view from the top, discussing how his company has grown to over 50 Divisions and almost 4,000 franchisees throughout Australia, New Zealand, Canada and the United Kingdom.

Come and join us as we as we have a wonderful program designed for you to ‘ask the tough questions’ to our Franchisor panel and to learn from our Multi Unit Franchisees on how they made the transition into multiple businesses.

Then we can all catch up at our post conference Networking Drinks and share our own ‘wins’.

I look forward to seeing you there!!

Mark Fernandez
Director - BDA

Conference Speakers

Andrew Ford

Andrew Ford, is managing director of the Ford and Doonan Air Conditioning Group of Companies. Andrew commenced Ford and Doonan in 1985 at age 19, with still current business partner Kyle Doonan. Andrew and Kyle built the company into Western Australia’s largest specialist air conditioning groups. Ford and Doonan Air Conditioning Group of Companies comprises of two company stores plus eight franchised stores in Perth and the WA South West and has 60 direct staff and 60 franchisee staff.

Andrew is a winner of WA Telstra Small Business Awards in 1994, 1997 and 2001, listed on the BRW Fastest 100 growing companies in Australia for five years (1997-2001), awarded Ernst & Young Entrepreneur of the Year in 2001 (Western Region – Young Category) and WA Business News 40 Under 40 Awards - Overall Runner Up 2004.

Andrew is also the Managing Director of EyeVert, a Perth tech startup that provides passenger engagement systems in the public and private mass transport sectors. In addition, Andrew is the Managing Director of XS Gyms Australia Pty Ltd and a Non-Executive Director of Gen4 Investments which deals in commercial property holdings, developments and investments.

Andrew has a passion for business growth, new business challenges and sharing with others what he has learnt in more than 30 years in business. In 2018 Andy Ford ET (Entrepreneur Training) commenced to assist other business owners and CEOs with their business strategies, business plans and executions.

Andrew Ford

Managing Director - Ford & Doonan Air Conditioning Group of Companies.

Conference Program

  • Tuesday

    18 June, 2019


8:15am - 9:00am Registration

9:00am - 9:05am MC - Welcome and Conference Open

9:05am - 9:10am Event Sponsor Address - Franchise Finance Australia

Session 1:

9:10am - 9:40am Keynote speaker:

Mr Yaz Mubarakai MLA, Member for Jandakot

9:40am - 10:30am Keynote speaker:

Jim Penman, Managing Director, Jim's Group

From $24 to Australia's largest franchise chain

Morning Tea:

10:30am – 11:00am Refreshments

Session 2:

11:00am - 11:40pm Keynote Speaker:

Natalie Brennan General Manager – Muffin Break Foodco Group Pty Ltd.

Muffin Break will celebrate 30 years in Australia in April 2019.

11:40am - 12:40pm Franchisor Panel

How Hard is it to Win?

12:40am - 1:00pm Franchise Sector Update


1:00pm - 2:00pm Networking Lunch

Session 3:

2:00pm – 2:30pm Concurrent Session 1
Option A: ‘Leveraging the power of data to support Franchisee Profitability’
Kym Warner, CFO, Harcourts International
Option B: ‘How to Increase Sales through Operational Excellence’
Mark Fernandez , Director BDA

2:30pm – 3:00pm Concurrent Session 2
Option A: ‘Big Data – what drives sales and demand for products and services’
Vanessa Wilmot , Director Operations, Geotech
Option B: ’7 Things Winning Families in Business Know and Do’
John Broons, FBA Specialist Accredited Adviser

Afternoon Tea:

3:00pm - 3:15pm Refreshments

Session 4:

3:15pm - 3:55pm Multi - Unit Franchisee Panel Discussion

Why Did You Expand?

3:55pm - 4:25pm Closing Keynote Speaker

Conference Close:

4:25pm - 4:30pm MC Conference Wrap Up

Networking Cocktail Function:

4:30pm – 6:00pm Networking Cocktail Function

Enjoy a drink at the end of the conference

Session Info

Speaker Company Logo Session Title Session Description Session Time

Jim Penman, Founder and Manager Director, Jim's Group

'From $24 to Australia's Largest Franchise Chain

Jim will share his insights on the view from the top, discussing how and his company has grown to over 50 Divisions and almost 4,000 franchisees throughout Australia, New Zealand, Canada and the United Kingdom.

9.40am - 10.30am

Natalie Brennan, General Manager, Muffin Break Foodco Pty Ltd

Muffin Break will celebrate 30 years in Australia in April 2019.

You don’t stay in business that long without constantly re-inventing and innovating Natalie Brennan; General Manager Muffin Break has been with the master franchisor for 18 years and has been the driving force behind many of Muffin Break’s first to market initiatives

11:00am - 11:40am

Moderator: Mark Fernandez, Director, BDA

Franchisor Panel :How Hard is it to Win?

In this panel discussion we will uncover what these brands have gone through to become successful. Where did the strategy come from? Who made the tough calls? How well is it working? How did you get the organisation to all 'buy in' to the strategy? You can ask your tough question to our panel of experts.


Jim Penman

Natalie Brennan

Andrew Ford

Coming soon

11:40am - 12:40pm

Joe Lazzara, Principal, LSV Borrello Lawyers

Franchise Sector Update

Through our Expert Franchising lawyer, find out what are the current issues facing the Franchising Industry and how it will impact on you and your business. Come along and find out the latest on the impact of the Parliamentary Enquiry and don’t forget to ask Joe the tough questions!

12:40am - 1:00pm

Kym Warner, CFO, Harcourts International

Concurrent Session 1 - Option A: ‘Leveraging the power of data to support Franchisee Profitability’ - Recommended for: Franchisors, professionals

What data exists within your franchise group and how, if at all, are you using it to improve the profitability of your franchisees?  Learn how to identify the key measures that matter and use insights from data to prioritise support for your franchisees. Tailor the support you provide to maximise your value to your franchisees and enhance your franchisee attraction and retention. Leverage data and take targeted corrective actions to improve profitability for both franchisors and franchisees

Concurrent Session 1

 2:00pm – 2:30pm 

Mark Fernandez, Director, BDA

Concurrent Session 1 - Option B: ‘How to Increase Sales through Operational Excellence’ - Recommended for: Franchisees and Business Owners

Mark will walk through how to increase sales without spending lots of money. This session is aimed at Franchisees and Business owners looking for that 1% extra. Where do you look? what can you do? And how do you make it happen?

Concurrent Session 1

 2:00pm – 2:30pm 

Vanessa Wilmot, Director Operations, Geotech Information Services

Concurrent Session 2 - Option A: ‘Big Data – what drives sales and demand for products and services’  Recommended for: Franchisors, professionals

This session will present ways in which the franchise and retail sectors are utilising big data and analytics, and how it has allowed them to see ‘what winning looks like’ via the use of real life case studies and the outcomes that were achieved.

Concurrent Session 2

 2:30pm – 3:00pm 

John Broons, Accredited Specialist Family Business Advisor, Family Business Australia

Option B: ’7 Things Winning Families in Business Know and Do’ -Recommended for: Franchisees and Business Owners

This session will aim to facilitate discussions on how hard it is to be successful in family business. High performing families in business make doing business look easy from the outside. When we look deeper, we usually find that high performing families in business have 7 things in common.

Concurrent Session 2

 2:30pm – 3:00pm 

Our Sponsors

For Conference Sponsorship Opportunities, please contact us at or call us direct on 08 9218 8088

Platinum Sponsor

Franchise Finance Australia

Franchise Finance Australia is a specialist funder to the franchise sector. We have unrivaled knowledge of franchisees funding requirements as well as direct relationships with the franchise networks operating in Australia. Founded in 2014 by directors with a background in franchising, we have remained committed to offering flexible funding solutions that allow franchisees to start a new business or improve their existing business.

Franchise Finance Australia can finance new & used equipment, fitouts and refurbishments including: New Store Fitouts, Store Refurbishments, Business Re-sales, New Equipment Purchases,Used Equipment Purchases,Vehicles, Trailers & Vehicle Fitouts,Change of Ownership & Re-Sale requirements and Refinancing Existing Finance Contracts

Gold Sponsor

Walker Wayland WA

Walker Wayland WA deliver a complete financial solution that proactively considers tax, superannuation, business, wealth creation and retirement.

A franchise is not like any other business, so make sure your accountant knows franchising.We have worked with the franchise industry for many years and count dozens of successful franchisees among our client-base.Whether you are looking to purchase a franchise, or wish to improve the bottom line performance of your franchise business, or if your business just requires day-to-day accounting advice from a professional who knows franchising, Walker Wayland WA are here to provide support throughout the entire process.

We can assist you with:

  • Fixed priced service packages – including all bookkeeping, tax and accounting needs
  • Due diligence services when you are thinking about buying - or selling
  • Business planning and structuring
  • Growth strategies
  • Marketing fund audits

Walker Wayland WA are an independent firm of Perth based chartered accountants and business advisors. We offer local knowledge through our membership of the Walker Wayland Australasia Limited network, which has members throughout Australia, New Zealand and Asia. We also have access to global experts as an independent member of the BKR International, which represents the combined strength and market exclusivity of more than 160 independent accounting and business advisory firms in over 500 offices and80 countries.

Lanyard Sponsor

Symons & Co Legal

Symons & Co Legal is a rapidly growing boutique law firm that operates in two locations, we have an office in the CBD and an office in Joondalup. The firm practices in all areas of law offering a personal service to all of our clients. The firm priorities customer satisfaction above all else and our team of experienced staff are the driving force behind that.

Delegate Satchel Sponsor

Intuit Quickbooks

QuickBooks is the world's leading accounting software company helping more than 3.9 million businesses.

What QuickBooks Online can do for your franchise business:

QuickBooks Online is an easy to use accounting software that helps franchiseesremain tax and payroll compliant, save time, stay organised, and claim more at tax time.

Your books, made easy
Keep your books accurate and up to date automatically with our seriously easy accounting solution.

In good hands
Our dedicated Franchise Management and award winning Customer Success teams are with you every step of the way.

Most bang for your buck
Benefit from our exclusive Franchise low rates.

Networking Drinks Sponsor

Whiteroom Finance

Whiteroom Finance is a Business Finance Specialist. With access to over 30 providers, Whiteroom Finance offers a range of customised finance solutions to business owners of all sizes with needs such as cash flow management, equipment and vehicle purchase, property purchase and development, and business acquisition and they also offer ongoing management support and a range of third party services. The team at Whiteoom Finance don’t sell finance; they find solutions to your finance need.

Alliance Sponsor

Family Business Australia (FBA)

At Family Business Australia (FBA) our purpose is to help family business succeed.

We do this by assisting family businesses to harness their unique competitive advantage. Leveraging ‘family business’ as an asset is what truly sets our members apart from their competition and FBA has been successfully helping family business along that path for the past 20 years.

We tailor solutions to family business members through facilitating and engaging with resources and channels that promote success and foster sustainability. Our programs, workshops and conferences (National and State based) are developed to build stronger families and healthier businesses.

Membership with FBA ensures members are immersed in the family business community. We work in the space where family, business, and ownership all intersect. Our events program is designed to generate opportunities for families in business to learn and grow, by networking and sharing with their peers.

Photography Sponsor

Thisen Foto & Art has extensive experience doing Wedding, Commercial, Fashion, Portrait, Ariel and Event photography. We have worked as the official photographer for many events and organisations over the past 30 years.

Conference Ticketing Pricing

Delegate Package

$ 185.00 + GST

  • Day Conference Ticket
  • Refreshments on Arrival
  • Morning Tea of a selection of pastries and a mouth-watering fruit platter
  • Lunch of wonderful buffet to fill you up!!
  • Light refreshments for Afternoon Tea
  • Networking Cocktail Function Ticket
  • Recommended For: Franchisees, Master Franchisees, Multi – Unit Franchisees, State Managers, Field Service Staff, BDM’s, Business Owners, Service Professionals, Area Developers, Franchisor Employees, CEO’s , GM’s, anyone interested in franchising.
  • Recommended For: The Enthusiast– for someone who wants to learn.
Buy Tickets

Networking Cocktail
Function Only

$ 45.00 + GST

  • 430pm – 6pm
  • 1.5 Hours of Networking Drinks and Nibbles to get the conversation started
  • Door Prizes !!
  • Fun !! Fun!! Fun !!
  • Recommended For: Anyone who can’t get away during the day!
Buy Tickets

You and A Friend

$ 360.00 + GST

  • 2 Day Conference Tickets
  • 2 Networking Cocktail Function Tickets
  • Recommended For: those who can’t get a table together
Buy Tickets

Tables of 8

$ 1,425.00 + GST

  • Table of 8 Day Conference Tickets
  • 8 Networking Cocktail Function Tickets
  • Logo on your table
  • Recommended For: Groups, teams, friends
Buy Tickets

Street Address:
Level 2, 369 Newcastle Street
Phone: (08) 9228 9812
Mobile: 0412 345 611

Conference Address

Beaumonde On The Point
306 Riverside Drive, East Perth WA 6004
Phone: (08) 9218 8088

Terms and Conditions

Full refunds are available 20 days prior to the event. A refund valued at 50% of the ticket price can be issued 10 days prior to the event. Any notice less than 10 days will result in no refund for cancellation.

BDA collects and stores your personal information for the purposes of providing event services, education and training programs, and marketing in various ways.


When you enter a Business Development Alliance (BDA) event or program, you enter an area where photography, audio, and video recording may occur. By entering the event premises, you consent to interview(s), photography, audio recording, video recording and its/their release, publication, exhibition, or reproduction to be used for news, web casts, promotional purposes, telecasts, advertising, inclusion on websites, social media, or any other purpose by BDA and its affiliates and representatives.

Images, photos and/or videos may be used to promote similar BDA events in the future, highlight the event and exhibit the capabilities of BDA. You release BDA, its officers and employees, and each and all persons involved from any liability connected with the taking, recording, digitizing, or publication and use of interviews, photographs, computer images, video and/or or sound recordings. By entering the event premises, you waive all rights you may have to any claims for payment or royalties in connection with any use, exhibition, streaming, web casting, televising, or other publication of these materials, regardless of the purpose or sponsoring of such use, exhibiting, broadcasting, web casting, or other publication irrespective of whether a fee for admission or sponsorship is charged. You also waive any right to inspect or approve any photo, video, or audio recording taken by BDA or the person or entity designated to do so by BDA. You have been fully informed of your consent, waiver of liability, and release before entering the event.