Why do people franchise? Think back to the last purchase you made… Did you evaluate every possible alternative and rate them according to the pros and cons… Or did you just go with the brand you know? 

In Australia franchising employs over 650 000 people and contributes over $150 billion in revenue to the Australian economy!! Clearly there are benefits to being part of a franchise network. Besides the huge advantage of owning a recognized brand, franchising will also allow a business to grow much faster than it would otherwise. The three fastest growing franchise networks in the 08-09 financial year grew by over 200%! This is because most business owners simply do not have the capital to open several outlets, so franchising provides the opportunity for someone with the capital to grow your business for you. This person, often having invested their life savings into your business, is likely to be as motivated and dedicated as you because of the investment they have made.

Now before you dive in head first and start searching for your first franchisee there’s a few things that need to be considered. For a franchisee to invest in your business they will need to be reassured that they are making a sound investment that will earn a good return. So how are you going to prove this to your potential franchisee?

The first thing that you should consider is; what makes your business different from its competitors? And does this unique selling point translate into strong profits? This is one of the most fundamental aspects to a franchise network.

The next critical aspect is how your business is run. Do you have structures and procedures in place that ensure best practice? Do you have a sound operations manual that will allow any franchisee to run the business in the same way you do? Will there be a strong support network for franchisees?

Of course it’s important to be selective when choosing a franchisee, but remember they will also be selective with you. Only if you have a solid business structure can you successfully attract quality franchisees. But once you do, the opportunities are virtually unlimited.

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Testimonials

What our clients say about us.

  • "A quick one to say thanks for Tuesday night. I thought it was a great venue, great atmosphere and a bunch of knowledgeable and colourful business people. Hats off mate!" 

    Chris WalkerWriter & Editor, Wordfox
  • "Mark has extensive franchising and business experience and combines this knowledge with great enthusiasm and drive. He is a brilliant person for bouncing ideas around and always brings creativity and a fresh perspective to the table. Would recommend Mark for his wide ranging abilities in policy, strategy, industry knowledge and innovative thinking."

    Jackie DihmOwner, FitChips
  • "Mark and I always seem to catch up at just about franchising event around the country. He is deeply immersed in the business community and is a great source of help and advice when required. He is exceptionally knowledgeable and a really nice guy who is always a pleasure to catch up with."

    James ScurrManaging Director, Cashflow It
  • "Mark brings a sense of energy and positivity to everyone he meets. I have total trust in him as a fellow consultant, and together we are able to get great outcomes for a client we jointly work with. He has an instinctive understanding of how businesses work, and is able to bring structure and systems which enable businesses to replicate and grow. He is comfortable working with financials, whilst his greatest strength is probably his insight into people. Mark is supportive and encouraging, yet not afraid to be honest and forthright when required. I look forward to working with Mark on future projects."

    Jayne GriffithsHR Director, My Hr Adviser
  • " I must say you put things in a way that made me understand things and I really got lots from our session and plan to be making changes in the future. I look forward to the next steps in our meetings." 

    Sandy AndersonManaging Director, Spruce Ups
  • " On behalf of Legalwise Seminars, we wanted to thank you for chairing our Franchise Law seminar. We are extremely appreciative of your significant contribution. Overall, the feedback received from the seminar has been excellent and we are delighted with the outcome." 

    Sintija DobrotinsekProgram Manager, Legalwise
  • " Mark has an extensive franchise consulting and business development practise in WA and beyond, and is an active contributor to the franchising industry through his membership of the Franchise Council of Australia WA Chapter Committee. Mark is a diligent and hard working adviser and he generously shares the benefits of his knowledge and experience with others for the betterment of franchising as a whole. Amongst Mark's outstanding qualities as an adviser are his willingness to rigorously pursue improvement and challenge the status quo, and to be honest and direct in his advice."

    Veronica JumeauxPartner, HWL Ebsworth