Results are often said to be the things that count in business. The same is often said of elite sport and the difference between a star player and their peers is often not talent but a level of dedication and commitment. Being personally accountable for their own level of achievement adds enormously to the elite team – just as it does within business. Goal setting in business happens on a regular basis, yet only the most successful have accountability truly built in to ensure goals are measured and performance met. The BDA approach to building accountability works with your existing systems and processes and is designed solely around achieving your success.