Mark Fernandez

Mark Fernandez
Director, BDA
Contact Info
A little bit about Mark

Mark brings over 25 years of senior management experience in franchising and strategic thinking to our team and to your business. This valuable experience ranges across many business models including multi international companies and local Western Australian systems.

Mark has been influential across a number of key industry sectors, including Retail, Manufacturing, Transportation, Childcare, Shipping and Hospitality.

As a growth strategist, Mark specialises in delivering solutionsthat perhaps haven’t been considered or given enough attention to. He brings clarity in determining the way forward and as a natural problem solver, he takes a keen interest in teaching clients how to focus on solutions rather than getting caught up in the many day to day challenges that they face. His passion lies ininstilling of a strong culture of best practice and service excellence with all his clients and stakeholders.

Mark is a Lean and 6 Sigma Practitioner and an Accredited Consultant/Facilitator of DISC Advanced Psychometrics.

Mark is a Keynote speaker, MC, Motivational Presenter and Panel Facilitator. He has presented at industry / corporate conferences and various expos and aims to not only educate through speech but to entertain as well. 

Mark is a committee member of the West Australian Chapter of the Franchise Council of Australia and has served for many years.

In summary, Mark brings many valuable lessons and skills to the table- all of which are available to assist you to grow and improve your organisation’s leadership and profitability.



What our clients say about us.

  • "A quick one to say thanks for Tuesday night. I thought it was a great venue, great atmosphere and a bunch of knowledgeable and colourful business people. Hats off mate!" 

    Chris WalkerWriter & Editor, Wordfox
  • "Mark has extensive franchising and business experience and combines this knowledge with great enthusiasm and drive. He is a brilliant person for bouncing ideas around and always brings creativity and a fresh perspective to the table. Would recommend Mark for his wide ranging abilities in policy, strategy, industry knowledge and innovative thinking."

    Jackie DihmOwner, FitChips
  • "Mark and I always seem to catch up at just about franchising event around the country. He is deeply immersed in the business community and is a great source of help and advice when required. He is exceptionally knowledgeable and a really nice guy who is always a pleasure to catch up with."

    James ScurrManaging Director, Cashflow It
  • "Mark brings a sense of energy and positivity to everyone he meets. I have total trust in him as a fellow consultant, and together we are able to get great outcomes for a client we jointly work with. He has an instinctive understanding of how businesses work, and is able to bring structure and systems which enable businesses to replicate and grow. He is comfortable working with financials, whilst his greatest strength is probably his insight into people. Mark is supportive and encouraging, yet not afraid to be honest and forthright when required. I look forward to working with Mark on future projects."

    Jayne GriffithsHR Director, My Hr Adviser
  • " I must say you put things in a way that made me understand things and I really got lots from our session and plan to be making changes in the future. I look forward to the next steps in our meetings." 

    Sandy AndersonManaging Director, Spruce Ups
  • " On behalf of Legalwise Seminars, we wanted to thank you for chairing our Franchise Law seminar. We are extremely appreciative of your significant contribution. Overall, the feedback received from the seminar has been excellent and we are delighted with the outcome." 

    Sintija DobrotinsekProgram Manager, Legalwise
  • " Mark has an extensive franchise consulting and business development practise in WA and beyond, and is an active contributor to the franchising industry through his membership of the Franchise Council of Australia WA Chapter Committee. Mark is a diligent and hard working adviser and he generously shares the benefits of his knowledge and experience with others for the betterment of franchising as a whole. Amongst Mark's outstanding qualities as an adviser are his willingness to rigorously pursue improvement and challenge the status quo, and to be honest and direct in his advice."

    Veronica JumeauxPartner, HWL Ebsworth
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