Dean McAskil

Dean McAskil
CSMA, Retail Property Consultant
Contact Info
A little bit about Dean

Dean has nearly 30 years’ experience in shopping centre and retail property management, marketing and the leasing industry in Western Australia and Australia.

Starting as an onsite hands-on Shopping Centre Manager, by the year 2000 Dean was the Director Retail Property Services for Knight Frank, responsible for the management, marketing and leasing of what was the largest shopping centre portfolio that has possibly ever existed in Western Australia. This role included regional and sub-regional shopping centres such as Lakeside Joondalup, Belmont Forum and Midland Gate, as well as more than 30 neighbourhood convenience centres. Dean was responsible for reporting to large corporate institutional owners, as well as many private investors. In that position he managed more than 50 professional staff and approximately 100 technical and contract staff, this often included more than 10 direct reports.

At the beginning of the 2000’s Dean started his own consultancy practice providing advice to retail property users, including major brands like RAC, Zamels Jewellers and Price Attack. He stopped counting long ago, but Dean estimates in his career he has administered, negotiated or documented in excess of 3,000 retail leases.

This unparalleled depth of market experience, from representing the small retailer at the coal face to asset management of major retail properties, gives Dean an extraordinary perspective of every aspect of the retail leasing transaction, making his advice invaluable to any user of retail property.



What our clients say about us.

  • "A quick one to say thanks for Tuesday night. I thought it was a great venue, great atmosphere and a bunch of knowledgeable and colourful business people. Hats off mate!" 

    Chris WalkerWriter & Editor, Wordfox
  • "Mark has extensive franchising and business experience and combines this knowledge with great enthusiasm and drive. He is a brilliant person for bouncing ideas around and always brings creativity and a fresh perspective to the table. Would recommend Mark for his wide ranging abilities in policy, strategy, industry knowledge and innovative thinking."

    Jackie DihmOwner, FitChips
  • "Mark and I always seem to catch up at just about franchising event around the country. He is deeply immersed in the business community and is a great source of help and advice when required. He is exceptionally knowledgeable and a really nice guy who is always a pleasure to catch up with."

    James ScurrManaging Director, Cashflow It
  • "Mark brings a sense of energy and positivity to everyone he meets. I have total trust in him as a fellow consultant, and together we are able to get great outcomes for a client we jointly work with. He has an instinctive understanding of how businesses work, and is able to bring structure and systems which enable businesses to replicate and grow. He is comfortable working with financials, whilst his greatest strength is probably his insight into people. Mark is supportive and encouraging, yet not afraid to be honest and forthright when required. I look forward to working with Mark on future projects."

    Jayne GriffithsHR Director, My Hr Adviser
  • " I must say you put things in a way that made me understand things and I really got lots from our session and plan to be making changes in the future. I look forward to the next steps in our meetings." 

    Sandy AndersonManaging Director, Spruce Ups
  • " On behalf of Legalwise Seminars, we wanted to thank you for chairing our Franchise Law seminar. We are extremely appreciative of your significant contribution. Overall, the feedback received from the seminar has been excellent and we are delighted with the outcome." 

    Sintija DobrotinsekProgram Manager, Legalwise
  • " Mark has an extensive franchise consulting and business development practise in WA and beyond, and is an active contributor to the franchising industry through his membership of the Franchise Council of Australia WA Chapter Committee. Mark is a diligent and hard working adviser and he generously shares the benefits of his knowledge and experience with others for the betterment of franchising as a whole. Amongst Mark's outstanding qualities as an adviser are his willingness to rigorously pursue improvement and challenge the status quo, and to be honest and direct in his advice."

    Veronica JumeauxPartner, HWL Ebsworth
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